Achieving elite performance scores to boost LiveLines' search rankings and conversions
The challenge
LiveLines UK approached us with several pressing issues regarding their web presence:
- Dissatisfaction with their current web developer's service
- Need for exceptionally high performance scores to boost SEO
- Frustration with their existing CMS setup (Strapi)
- Outdated website design
Our client required a comprehensive solution that would address these challenges while maintaining their SEO ranking and familiar brand identity.
Our approach
We tackled these issues in a number of ways:
- Redesign: We crafted a modern, fresh look for the website while carefully preserving the core content for SEO purposes. The new design struck a balance between contemporary aesthetics and familiarity, ensuring existing customers could still easily navigate the site.
- Rebuild for Performance: Leveraging our expertise in web development, we rebuilt the entire website with a focus on achieving exceptional Lighthouse scores. This approach aimed to significantly improve the site's performance, directly addressing the client's SEO concerns.
- CMS Migration: We migrated all content from Strapi to Sanity, a more user-friendly and flexible CMS. We then customized the Sanity setup to simplify content management across all five international variants of the website.
- Ongoing Support: Post-launch, we established a continuous support system to assist with maintenance and implement technical SEO improvements suggested by LiveLines' SEO agency."
The results
Our comprehensive solution yielded significant positive outcomes for LiveLines UK:
- SEO Improvement: The website's enhanced performance scores contributed to improved search engine rankings, resulting in increased organic traffic.
- Revenue Growth: With better visibility and improved user experience, LiveLines UK has seen a notable uptick in revenue.
- Efficient Content Management: The customized Sanity CMS setup has streamlined the process of managing content across all international versions of the website, saving time and resources.
- Ongoing Partnership: Our continued support and responsiveness to LiveLines UK's needs have established a strong, ongoing relationship, allowing us to continuously improve and optimize their web presence.
Through our tailored approach and technical expertise, we not only addressed LiveLines UK's immediate challenges but also set the foundation for their long-term digital success.
Interested in seeing how much additional revenue we could generate for you?
Simply fill out the calculator with your current annual revenue amount, select the potential conversion rate increase, and you will see the results update automatically.
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Every business is different, but as an average, we can generally increase conversion rate by 10%, and average order value by 15% in 3 months.
